The zeitgeist of our times truly influence what is to come next in fashion, product, and media.
Here's two trending mindsets of our time:
"Made in America"
This movement has really taken off in the last few years. Americans are tired of seeing countless jobs being moved overseas by corporations. Not to long ago, Nabisco announced that they would be moving their plants to Mexico. Facebook was up in roars about the 600 jobs being lost to another bottom-line corporate decision. Consumers are demanding more product to be seen at stores made by fellow Americans. Major chain stores like Wal-Mart are joining in and supplying this need to the people. Social media outlets have also help bring this attitude into more mainstream light.
Save the animals! Many across the world are speaking up for our furry and sea creature friends. This thought has been around for sometime, but with movies like Blackfish... this idealistic movement has gain more attention. Why are we still hunting animals for fun? Why are we using real fur on coats? Why are we testing products on animals? We as humans... we wouldn't like to be used in such manners. I don't want to be skinned for a coat! With Pope Francis stating back to 2014, "Heaven is for all Gods creatures. One day we will again see our animals in the eternity of Christ," the internet exploded on the issue of animal rights. Take the current issue of Cecil the lion... Many airlines changed their policies on transporting hunting trophies. The awareness that is taking place on this issue in my opinion will bring more animal-friendly products and services.
Our society is handling subjects that are going to influence tomorrow. What movements do you see making progress into the headlines?
The great thing about being ourselves is that we are able to showcase it by clothing. A simple dress or pair of shoes can signal insights to a persons personally, interest, or values. The well used term in the fashion industry, style tribe, means a group of people that dresses in a distinctive and cultural manner that informs others that they are part of a particular group.
I for one fall into the style tribe called vintage. I love anything... ANYTHING that has a retro feeling. Inspired by the previous post... I decided take the exercise to my lovely campus, The Art Institute of California - Los Angeles. I thought it would be fun to look into the many tribes in our fashion department and see where the future of trends will lead us to.
The tribes I was able to pin-point were:
Influenced by the previous fashion statements of past decades. This person can either be in favor of one particular era or by all. A good example of a vintage member is someone who dresses similar looks to the 30's. These members tend to shop vintage finds at markets, thrift shops, etsy, and estate sales for their pieces. They love the idea of being one-of-kind.
Goes with timeless pieces inspired by vintage looks. This group prefers not to shop at the same locations as the vintage members though. More intrigued by the classic silhouettes and the idea of living vintage. The key point to this group is they are vintage-inspired rather than willing to live in true vintage finds. They are mainly seen shopping shopping at places like Anthropologie.
The revival of love and free-spirit is what this group is all about. They embrace life as art. Many choose to dress in flowy, cotton/cotton blends, sandals, and loose-fitting. Values eco-friendly and wants good for the whelm of the world. They can be seen shopping at local shops that honor their same outlooks.
There can never be such a thing as too much black or flannel. This group loves comfort rockin' looks. The basics worn are usually flannel, boots, jackets, denim, and crop tops. They tend to shop at thrift shops or Urban Outfitters.
To many, streetwear would suggest hip-hop inspired or how one styles themselves on the streets, but in reality it's a blend west coast skateboarding clothing that started this group. Over the years, this group introduced the hip-hop culture inspiration into the looks and it has made for a great pairing. Members tend to wear bright colors, sneakers, baseball hats, t-shirts, and jeans. Their wallets like establishments that feature underground designers.
This group is all about the easy going basics. Are they going to the beach or class? Who knows... but they sure do look comfortable in those sandals! A member in this group wears shorts, flip-flops, jeans, tank tops, and t-shirts. Shoppers in this group go to Target, Gap, and Old Navy for their needs.
The greatest benefit of having all these tribes in our fashion department is that each group is ready to serve their groups needs. We are looking at future innovators for the style to continue and to be enhanced. With movements that are pro-individually and accepting of one self... we, the future designers at The Art Institute, can help contribute to these messages.